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Pendragon Straight Talk: Episode Twenty

By 5 June 2017No Comments

JOHN GLOVER: Hello and welcome to another Pendragon Straight Talk. Today we are lucky enough to have Tracey Brown from LinkedIn here, and I’m just going to hand over to Tracey really to explain what you think Tracey is the reason to use LinkedIn, either marketing or whatever, to gain more customers for a company.
TRACEY BROWN: Yeah absolutely. So, I think there are three main ways you can use LinkedIn, it depends on your end goal really. So, we can help you to generate more sales and it’s all about social selling, so, making sure you are reaching out with impact and reaching out at scale. We can assist you on the marketing front. How companies work with us is through multiple ways just in terms of really pushing out brand awareness, scale, and ensuring the people are actually engaging with you as a business and they’re understanding the service offerings you are providing across all industries and sectors. And lastly, we work closely, and you know what, I work closely with companies for, is talent acquisition. So, talent is often your number one priority so making sure you are…
GLOVER: Get the right people to come and join you.
BROWN: One hundred percent.
GLOVER: And your reach out, obviously because you have one of the biggest databases in the world – is it 500 million on there?
BROWN: 467 million members, yeah.
GLOVER: So, the idea is that you can really target sectors or people or wherever you want to go and get the message to them. Is that it?
BROWN: One hundred percent. You absolutely can. And making sure that message is impactful and really portraying what your value prop is and resonating with that individual.
GLOVER: Okay, and you, to do that, do you have to make sure that everybody, like myself, has a reasonably good profile already on LinkedIn?
BROWN: Um, yes that’s an excellent starting point. I think, quite importantly, that there is two profiles on LinkedIn. There is your own professional profile, so yourself as John, and there is also your company profile, so that’s your Pen for you, your Pendragon profile, and those work hand in hand together, so ensuring there is brand consistency, but also showcasing what you do as an individual, what your achievements have been to date, as well as what the company does, what the service offering is, and they are obviously working hand in hand together.
GLOVER: Fantastic. And also earlier on you were showing me a lot of analytics, which for some people is really exciting and for some people it’s like ahhh overload of analytics, but that obviously then helps you know if something is working or not.
BROWN: Absolutely. You know, being LinkedIn we do sit on a load of analytics and insights, so depending on the goal you are trying to achieve, we can then, obviously, share with you the analytics to ensure you are reaching those goals and if you are lacking in one area, what we can do to help you achieve those goals. So depending on which avenue you go down, we’ve got the analytics to then support that, and that is exactly what I was showing you earlier.
GLOVER: So would you say, just before we wrap it up, would you say, key thing first of all is that you get your own personal profile correct?
BROWN: A hundred percent.
GLOVER: Before you go and do anything else?
BROWN: Absolutely. And something to remember, it is your professional profile, it’s your professional brand, so you know the smallest thing will make a huge difference, so a professional profile photo, a catchy tag line, your summary of what you do, your work experience, it’s all sounds so simple. It’s not your resume in the sky either, it’s is your professional brand and your achievements and what you do. So, that is your definitely first step, and if you as a business haven’t got a company page on LinkedIn, a hundred percent, its free to create, it’s easy to create, it guides you step by step and it will ensure that if people are visiting your company page on LinkedIn, they know what you are doing, and it’s about having that digital presence, they may know about you, but how are you portraying yourself digitally.
GLOVER: Alright, well thank you very much for your time.
BROWN: It’s a pleasure!
GLOVER: Well thank you very much for your time, and I know I did it quickly with you, and have a good week.
BROWN: Thank you so much John. Thanks for, you know, quickly letting me talk and throwing it out there, it was fun.
GLOVER: Thanks very much. Cheers. Thanks very much, and I look forward to seeing you next week.

Purnima Kabra