Considered Australia’s largest tourism trade event, the Australian Tourism Exchange (ATE) will take place in Sydney at the International Convention Centre (ICC ) from May 15th – 18th this year. The idea of the event is to give tourism operators from Australia and all over the world the chance to meet and do business.
Based on the success in 2021, Tourism Australia announced that they will again deliver the event in a hybrid format. Following the in-person event at ICC Sydney, ATE Online will run from May 24th – 26th to connect those unable to travel to Australia.
It is expected that the event will attract around 1,700 delegates and contribute millions to the local economy. Applications are open untilJanuary 7th. According to Tourism Australia Managing Director Phillipa Harrison, after challenging years for the industry, ATE will be more important than ever. “We know how difficult the COVID-19 pandemic has been on the tourism industry and we hope ATE in 2022 will be an important part of the recovery journey which lies ahead for many buyers and sellers”, said. “The tradeshow will provide operators with the opportunity to access a wide-ranging network and create valuable links with wholesalers and agents from around the world.”
Minister for Trade, Tourism, and Investment Dan Tehan, is confident as Australia continues to strongly recover from Covid and the demand for tourism bounces back, ATE will be the ideal opportunity for businesses. “As we stick to the National Plan, Australians can be confident about the future as our recovery from Covid continues strongly into 2022. It is going to be a year of great opportunity for Australians, especially our tourism operators,” Mr Tehan said.
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To apply for ATE 2022 or learn more about the event, visit the website.
Source: Tourism Australia